Sport, Sponsoring und öffentliche Gesundheit, Taschenbuch von Irland, Robin, brandneu,...
70,36 €
Sport, Sponsorship and Public Health, Paperback by Ireland, Robin, ISBN 1032145196, ISBN-13 9781032145198, Brand New, Free shipping in the US This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.
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