Strategic Content Marketing: Creating Effective Content in Practice by Dan Farka
Based on her research and decades of practice, in 2016, she published her first book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. She has served as the keynote speaker on the topic of inbound and content marketing globally, including serving for many years as a featured speaker at the premier annual event for content marketers, Content Marketing World.Dan Farkas is a Lecturer in Strategic Communication at Ohio State University, US.
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