Strategische Krisenkommunikation, Taschenbuch von O'Rourke, James; Smith, Jeffrey,...
54,43 €
Crisis preparation-establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise"--.
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