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Strategische integrierte Marketingkommunikation von Larry Percy

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36,32 €

This book is a valuable resource for anyone interested in the topic of strategic integrated marketing communications. With 304 pages, it provides a comprehensive guide to the subject matter. The author, Larry Percy, has an extensive background in the industry and his expertise shines through in the clear and concise language of the book. The publication date is 2023, and it is available in trade paperback format. The book is published by Routledge, a well-known publisher in the academic world. The edition number is 4, making it a great addition to any collection. The book covers a wide range of topics related to communications and marketing, making it a must-have for anyone interested in the subject.

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