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Strategic Marketing Concepts of Airlines in the German Passenger Market. Present

75,68 €

Present Challenges. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the paper comprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers.

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ISBN-13:

9783656621249
Book Title:

Strategic Marketing Concepts of Airlines in the German Passenger
ISBN:

9783656621249

None:

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