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Strategic Marketing Decision-making and Planning 2nd Ed Peter Reed Text Book

14,95 €

Strategic Marketing Planning by Peter W. Reed Provides a step-by-step guide to each stage of the marketing plan & strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.

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Type:

Textbook
Format:

Paperback
Language:

English
Book Title:

Strategic Marketing
Publication Name:

Strategic Marketing: Decision-Making and Planning
Author:

Peter Reed
Publisher:

Cengage Learning Emea
Subject:

Government

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