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Strategic Marketing Planning: A Step-by-Step Approach

Name: Strategic Marketing Planning: A Step-by-Step Approach
SKU: 145874065701
Price: 55.98 EUR
Availability: InStock

55,98 €

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

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EAN:

9781032463834
UPC:

9781032463834
ISBN:

9781032463834
Format:

Paperback, 458 pages, 2nd Edition
Author:

Alsem, Karel Jan (Hanze University of Applied Scie
Book Title:

Strategic Marketing Planning: A Step-by-Step Appro
Item Height:

2.5 cm
Item Length:

24.6 cm
Item Weight:

0.88 kg
Item Width:

17.4 cm
Language:

Eng
Publisher:

Routledge

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