Strategische Preisgestaltung und Management-Buchhaltung, Taschenbuch von Dugdale, David, Bra...
78,36 €
Strategic Pricing and Management Accounting, Paperback by Dugdale, David, ISBN 1032224843, ISBN-13 9781032224848, Brand New, Free P&P in the UK Th analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.
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