Strategic Pricing for the Arts by Michael Rushton (English) Paperback Book
77,72 €
Rushton's strategic guide is a superb and indispensable resource.'. - Patricia Dewey, Associate Professor and Director, Arts and Administration Program, University of Oregon'This comprehensive yet straightforward portrayal of options for maximizing revenue will allay any skeptic's concerns that strategic pricing is elitist or a threat to accessibility and patron relations.
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