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Strategie Theorie Praxis Umsetzung 2. Auflage 2023 MacKay Arevuo Meadows

32,64 €

The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind.

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