Nachhaltigkeits- und Luxusmanagement von Mosca, Fabrizio; Chiaudano, Valentina,...
226,00 €
Sustainability And Luxury Management by Mosca, Fabrizio;chiaudano, Valentina, ISBN 1032841265, ISBN-13 9781032841267, Brand New, Free P&P in the UK Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers’ idea of it.
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