The film marketing handbook. A practical guide to marketing strategies for indep
Einband leicht berieben. - In The Film Marketing Handbook, we start from the basic concepts of feature film marketing, and attempt to show how to create marketing strategies which will use these tools in the most effective way at each stage of a film's life. It is often assumed that the success of film marketing is dependent on the strength of a single creative idea. While not disputing the importance of such ideas, this book tries to demonstrate how they will only be effective if they are incorporated into a focused but flexible marketing plan, based on a realistic budget. Film marketing is not an exact science, but proper planning which allows sufficient time for the preparation of the necessary materials will greatly increase the chances of attaining the desired goal and help minimise the risk of costly mistakes. ISBN 9788488773005.
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