The Handbook of Online and Social Media Research: Tools and Techniques for Marke
66,35 €
"This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. Ray's views on 'how to be better with people' and 'how to maximise response rates' are vital clues that are likely to shape the future of market and social research.".
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