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The implications of consumer behavior for marketing A case study of social class

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Text Sample:Chapter 2.5, Social Class and Leisure Activities:Leisure activities are those activities that are other than the usual work. Burdge (1969) has found that different social classes differ in their leisure activities which basically depend on the social activities of individuals.

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Format:

Paperback
Language:

English
ISBN-13:

9783954892648
Author:

Alex Cole
Book Title:

The implications of consumer behavior for marketing A case study

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