The Lifebelt: The Definitive Guide to Managing Customer Retention by John A. Mur
75,00 €
The Lifebelt. It should be used as a training tool and also as a benchmarking tool. a well-researched, well-written and well-presented piece of corporate literature. (Marketing, 19th May 2001). It should be used as a training tool and also as a benchmarking tool.
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