The Power of Bad: And How to Overcome It by John Tierney
17,55 €
The answer is the negativity bias - or in other words, the power of bad. It governs people's moods, drives marketing and dominates our news. But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias and even using its power for positive results.
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