Die Geschichte des Zwecks: Der Weg zur Schaffung einer helleren Marke, eines größeren Unternehmens,
21,99 €
When Disney asked people to wish upon a star, they instantly established the powerful idea that life is magical. This book is destined to make an everlasting impact on the practice of marketing.". Jagdish N. Sheth, Charles H. Kellstadt, Professor of Marketing, Emory University "The Master Idea is a powerful concept that has inspired leaders at McDonald s to re-commit both to doing good and being good not one or the other in all that we do.".
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