Markenbewertung: Ein Werkzeug für die Markenführung, Hardcover von Smith, Gordon...
87,34 €
Trademark Valuation : A Tool for Brand Management, Hardcover by Smith, Gordon V.; Richey, Susan M., ISBN 1118245261, ISBN-13 9781118245262, Brand New, Free shipping in the US A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.
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