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Was Frauen wollen: Die Wissenschaft des weiblichen Einkaufens von Paco Underhill (2011, Handel

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Discover the fascinating world of female shopping and how it impacts business in "What Women Want: The Science of Female Shopping" by Paco Underhill. This trade paperback book, published by Simon & Schuster in 2011, explores the economic and social conditions that shape women's shopping habits, and provides valuable insights into how marketers can target their products more effectively. Measuring 9.2 inches in length, 6.1 inches in width, and 0.8 inches in height, this book weighs 10.4 ounces and contains 224 pages. It is written in English and is suitable for readers interested in business and economics, as well as women's studies.

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