Warum des Kaufs: Verbraucherverhalten und Modemarketing, Taschenbuch von Divita...
117,39 €
Why of the Buy : Consumer Behavior and Fashion Marketing, Paperback by Divita, Lorynn; Rath, Patricia Mink; Bay, Stefani; Petrizzi, Richard; Gill, Penny, ISBN 1501382284, ISBN-13 9781501382284, Brand New, Free P&P in the UK This book delves into consumer behavior, what choices consumers make, and what fashion companies can do to keep consumers engaging. Covers new topics of social media, technology, the pandemic, diversity, sustainability, and ethics in fashion.
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